Signature Graphics was founded in June 2008. For two years, the company struggled with the economic recession facing the country and Arizona in particular. It was, according to Johnson, the recession that actually came to propel the business forward. As businesses began to recover, they viewed the marketing advantages of a “rolling billboard” – wrapped company vehicles – as an inexpensive way to begin taking the first steps forward.

“The return on the investment justified the initial cost for most companies,” Johnson said. “I believe that the opportunity to offer cost-effective marketing during the downturn is what kept the company going.”

Over the years, Phoenician drivers have become accustomed to wrapped vehicles. Signature Graphics is responsible for many of the cars you pass on the freeway.

“We’ve worked with Holtzman Home Improvement. Beginning with one vehicle, we’ve now wrapped a fleet of more than 20 cars. We’ve also wrapped more than 200 vehicles for Alaskan Home Services. Both companies have come to respect and believe in the effectiveness of the rolling billboard.”

At the core of the company is a professional, experienced and knowledgeable group of people that work hard to ensure the quality of their product. Johnson is quick to rave about his excellent staff.

“I believe our work speaks for itself,” he said. “My goal is simple. We put forth a quality product that keeps our customers coming back for more and referring their friends.”

Johnson admits that Signature Graphics offers services at higher prices when compared with similar companies in the Valley, but he believes the quality of the work and the satisfaction guarantee demonstrates the justified difference.

“Here in the Valley, we’re known to have higher prices than most companies in our industry,” Johnson stated. “But, I always invite clients out to physically see the quality of work and product. Essentially, we emphasize the phrase – ‘You get what you pay for’ – because Signature Graphics gives you incomparable quality for the price you pay.”

To this day, Johnson is pleased with the decision to strike out into the vehicle wrapping business. He loves that each day brings a new challenge.

“Our clients range from businesses – large and small – to individuals,” Johnson said. “Sometimes a business will bring in a single vehicle, sometimes a fleet. One day, we may be adding logos or brands to a few vehicles, the next day, we’re wrapping a fleet of vehicles in an advertisement. Some days, we’re doing personal wraps for someone who wants to change the paint color on their car without having to break the bank.”

Located in Scottsdale, Johnson has seen some nice cars. The best car to roll into Signature Graphics for a wrap job was a 2015 Porsche 918 Hybrid. For an exotic car enthusiast like Johnson, it was an exhilarating day at the office.

“There were only 918 of these vehicles ever produced and it has a price tag around $1.6 million,” Johnson explained. He continued to share that his employees take great joy in working on those higher-end vehicles from Lamborghinis and Ferraris to the occasional Rolls Royce and Bentley.